I'm Ibrahim, a User Researcher with 8 years of experience conducting mixed-methods research for B2B and B2C companies, currently exploring how AI can augment research workflows and strengthen insight storytelling.

Previously, I worked in sales and marketing, helping companies expand their reach and acquire new customers in both B2B and B2C spaces.

My experience in sales and marketing has been integral to how I approach research today. I see myself not just as a user advocate, but as a connection point between the user, the product team, and the business. I craft research narratives that give teams clarity and direction, transforming insights into actionable strategies.